FXD Capital, the London-based brokerage firm, is delighted to announce a new partnership with Millwall Football Club, becoming the club’s Official Sleeve and Banking & Deposit Partner for the 2025/26 season.
Founded in 1885, Millwall FC is the closest professional football team to the City of London whose home is “The Den” in Bermondsey, south-east London. Otherwise known as “The Lions”, the club has a long and proud tradition of serving its community and is well-known for its passionate and loyal supporters who are deeply embedded in the fabric of South London through their strong community engagement and the work of the Millwall Community Trust.
This partnership reflects our proud commitment to supporting the continued growth of both the club and its wider community. As part of the agreement, FXD’s branding will feature prominently on the sleeves of Millwall’s home, away, and third kits throughout all Sky Bet Championship and Cup fixtures. It also marks a significant milestone in FXD’s journey as we expand our presence and build meaningful partnerships across sport and business, in London and across the UK.
Speaking on the partnership Chris Huddleston, CEO of FXD Capital, said:
“We are thrilled to partner with Millwall FC for the upcoming season. This collaboration marks an exciting step forward for FXD Capital as we continue to expand our presence within the sporting world and look forward to being welcomed at The Den while building a strong relationship with the club, its partners and its supporters.”
Luke Wilson, Millwall FC Chief Commercial Officer, added:
“We are delighted to be welcoming FXD on board as our Sleeve and Banking & Deposit Partner. Their extensive network allows companies to access a huge variety of rates and they are a real leader in their field. We’re delighted to have their support from next season and look forward to working with Chris and the team to support their business goals moving forward.”
